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Friday, December 31, 2010

Commandments for all Wedding Planners to Live by

Over the past 14 years of being in the event industry I've run into a number of prospective clients and vendors who cringe at the thought of an event planner or wedding planner. Based on past experience with a "planner" who didn't have a clue. The idea of being an 'event planner' seems fun and glamorous - but it's so much more than picking out pretty linens and centerpieces. 

Here's a great article from the National Conference Center blog  that every client looking for a great event professional should read. I couldn't agree more.

Heather Walrath, recent newlywed and featured blogger for Get Married, Weddzilla, WedAlert and The DC Ladies, as well as through her own blog, Bicoastal Bride describes what the ideal planner is for most brides.
She explains that choosing an ideal wedding planner will vary depending upon a bride’s vision for her day and what types of services she seeks. For example, does she seek a full-service designer to craft a specific look and feel for her event? Does she seek a day-of coordinator to manage the organizational and logistical aspects of her day? Here are the five commandments of an ideal planner from Heather’s perspective:
  • Problem-Solver – Thou shall be a logical and practical thinker. The ideal wedding planner is a creative problem-solver, able to think and act quickly and rationally in the face of mishaps. She should assess risks and potential pitfalls well ahead of the big day, preparing backup plans and being well-prepared to confidently step in should anything go wrong, from weather snafus to snarky relatives.
  • Firm UnderstandingThou shall get to know the client and handle the small details. The ideal wedding planner is detail-oriented yet also aware of the big picture. In addition to having a clear understanding of a couple’s theme and vibe for the day, she must be able to seamlessly track both large and small details, including vendor arrival times and setup needs, the placement of wedding items, seating arrangements, food allergies, VIP relatives, and so much more.
  • Selfless VisionsThou shall still allow the client to make their own decisions. The ideal wedding planner is patient and calm. She should listen and offer honest advice, while remembering that she is bringing the couple’s vision to life, rather than her own. Some brides come out of planning their weddings thinking they will also love planning weddings for others, often finding out after the fact that this is not the case. Advising another bride is very different than implementing your own desires.
  • Are You “Connected?”Thou shall already be active in the industry and community. The ideal wedding planner is well-connected and involved with the wedding community. She knows how to find the best resources and vendors, and is up to speed about the latest industry news and trends.
  • Give It Your AllThou shall remember to handle an event as you would want others to handle your own. The ideal wedding planner is positive and enthusiastic. A wedding day, and the months leading up it, often comprise the most exciting time of a couple’s life. A planner should share in their joy and truly go above and beyond, ensuring their day will be incredible from start to finish. 
 The Events Company team lives by all of these commandments.

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